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About Us
Sami Bugay, MMC.
Founder Spotlight
- Founder & CEO, The Integral Institute - Innovating at the nexus of leadership, technology, and culture.
- Award-Winning Author - Author of Better Leaders Better Teams, Amazon Bestseller; Lifetime Achievement Award winner by Gestalt OSD Center Cleveland USA.
- From Tech to Transformation - Scaled Nurbil into Turkey's Top 100 tech firms; co-founded and exited a successful e-business platform. Former tech executive turned culture strategist; understands both business operations and people dynamics.
- Master Certified Coach (MCC - ICF) - Over 9,999 coaching hours with senior executives and leadership teams across industries and regions since 2005.
- Team Coaching Architect - Creator of the Integrated Team Coaching (ITC) model, proven to align leadership and unlock high performance.
- Cross-Cultural Expertise - Works across Europe, Far East, MENA and North America; designs development programs that adapt to diverse leadership, teamwork and communication styles.
Founder Spotlight
Before his introduction to the coaching and consulting profession, Sami was in the technology sector. Having started as a technical expert in Information Technology Co., Sami eventually took on sales and marketing responsibilities and then moved on to become General Manager. His contributions brought Nurbil into the top 100 technology companies in Turkey.
In 2000, Sami was one of the three idea leaders behind the business model of baskuda.com, which went on to become one of Turkey’s leading e-business companies. Sami led the merger of baskuda.com with another company. In 2004, joined Enter Professional Informatics Services as founding Manager.
Sami was initially exposed to coaching in 2002, as part of his own personal and professional development. Having had the benefit of this positive experience, Sami decided to pursue coaching as a profession. In 2005, Sami started building his own leadership coaching and management consulting practice, working with projects and clients individually as well as in partnership with international firms.
Sami received his initial coach instruction as a member of one of the first coach training cohorts in Turkey, and is a Master Certified Coach MCC–ICF, NCC – Certified Ontological Coach over 7000 hours of coaching experience. Having continued his professional training and education over the years, Sami also mentors and develops emerging coaches as an ICF accredited Mentor Coach.
Bugay, the author of Better Leaders Better Teams, an Amazon Best Seller, and ITC – Integrated Team Coaching, is awarded the Outstanding Graduate Award and Lifetime Achievement Award by Gestalt OSD Center Cleveland in 2021 for contributions to the coaching world.
Bugay is also a prelector of the School of Life founded by Alain de Botton. He was also President of the ICF Turkey Chapter between 2015–2018, Endeavor Turkey’s mentor, and a Consultative Committee member. He is currently the director and head educator of the “I.C. Integral Coach, ICF-accredited Level 1-2 program.
The Foundation - The Integral Institute™
The Integral Institute™ has been at the forefront of leadership development for over two decades, guided by our mission: “Better Leaders, Better Teams, Better Organizations ®”. As an internationally accredited institute, we have dedicated ourselves to empowering leaders, teams, and organizations to realize their full potential.
Accredited Coaches Behind Your AI Coach Team
MCC. Sami AI
ACC. Alev AI
PCC. Ozkan AI
PCC. Fuat AI
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